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New Book Hailed as the Instruction Manual Needed for the White House
Book by Donegal author to be launched at conference for public sector marketers An Irish author has published a book set to transform how global governments and public sector agencies communicate....
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Scott Eddy the Social Media Influencer appears on this episode of the Irish...
I talk to Scott Eddy the Social Media Influencer. Scott talks about his background, how he keeps his personal brand relevant, his favourite social media platform, what advice he would give other...
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Recycling your Twitter trash for Pride month
Recycling your Twitter trash for Pride month In honour of Pride month, Greyhound Recycling and Recovery is launching an online tool called the ‘Bin of Old Behaviours’ It is designed to help people...
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New event will encourage marketers to be ‘strategically creative’ to stand out
A brand-new conference has been launched which aims to help Northern Ireland’s marketers stay ahead of fast-moving digital trends. The inaugural Growth Marketing Live 2019 is targeted at marketing...
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Top 10 Biggest Mistakes You Should Avoid In Mobile App Marketing
Top 10 Biggest Mistakes You Should Avoid In Mobile App Marketing By Venkatesh C.R Mobile applications have changed the way people live in the present-day world. Technically, they have become one of the...
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Free Email Marketing Tools Now Available in Free HubSpot CRM
HubSpot, a leading growth platform, announced today that it now offers free email creation, sending, and analytics as part of the free HubSpot CRM. In doing so, HubSpot gives users the tools they need...
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Salesforce Adds New Conversation Channels to Salesforce Essentials, Giving...
Salesforce, the global leader in CRM, has announced that they are delivering new conversation channels in Salesforce Essentials, the all-in-one CRM solution built specifically for small businesses....
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Mastercard introduces new “sonic branding” at the British Open
Mastercard introduces Sonic branding As a main sponsor and Card of the British Open, Mastercard launched its new sonic branding in the Royal Portrush Golf Club, Northern Ireland last week. Outside –...
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How to Promote Your Business With The Effective Video Marketing Strategies.
How to Promote Your Business With The Effective Video Marketing Strategies. By Payal Goyal When it comes to marketing, it really helps when people are more interested to hear from you. HubSpot has...
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5 Digital Marketing Strategies You Should Try in Healthcare Industry
5 Digital Marketing Strategies You Should Try in Healthcare Industry Image source: By Mary Walton The healthcare industry is constantly pursuing the next big technological advancement. Whether it’s a...
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A Digital Marketing Career Guide 3.0 : How to Get Started
A Digital Marketing Career Guide 3.0 : How to Get Started By Jim Raychrudhury A revolution has happened in advertising and marketing. The traditional methods that businesses of all types use to...
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Common SEO Mistakes To Watch For Businesses
Common SEO Mistakes To Watch For Businesses By Vaibhav Gurani There are certain SEO mistakes which are well known among every professional as a warning still business owners are making these mistakes...
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Caroline Hynes Director of Product at Zendesk appears on this episode of the...
I was at the recent Dublin Tech Talks Meetup and I spoke to Caroline Hynes Director of Product at Zendesk who was one of the speakers. Caroline talks about her background, product marketing, and the...
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How To Protect your Brand’s Online Identity from Competitors in 2020
I’m sure you realize how important it is to protect your brand’s identity, especially after working so hard to establish it. There are a myriad of ways competitors can infringe on your brand identify,...
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9 Twitter marketing ideas for photographers
Marketing has no limits and bounds these days. The horizon has further expanded since the online form of marketing came to the forefront. Gone are the days when only orthodox marketing ideas were...
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The ‘Digital Paradox’ Facing the Media Industry in 2020
Technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers. As ad spend on social and tech platforms continue to grow; technology innovations...
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Instagram: 2019 In Review
It seems these days, that not a week goes by without Instagram updating their platform, whether it’s a feature launch, an algorithm change, or simply a facelift to its UI. Over the past few years,...
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Instagram Influencer Marketing jumps 48% in 2019
It’s no secret that the world of social media continues to multiply every single day, with more and more people flocking to platforms such as Instagram, YouTube and Tik Tok to consume the content that...
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Facebook Launches “Brand Collabs Manager” for Instagram Creators
With the world of Influencer marketing exploding, particularly on Facebook and Instagram, Facebook has now launched one of its most impressive collaboration tools to date. Just this week, Facebook...
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Putting social back in social media in 2020, latest One Vision podcast
Language is more than just a means of communication between people and tribes. It acts as a window into one’s way of living and into one’s thinking. While digital technology has bridged physical...
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6 marketing tips to use during the Covid-19 pandemic
By Emma D’Arcy who shares some marketing tips We are in the midst of living through a very worrying, strange and unknown time. Everywhere you look there is uncertainty. Our collective lives on a global...
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5 Step Winning Formula For Your Next Online Ad
When it comes to structuring online ads for your business, there are many tactics you can employ. Below I am going to share with you one particular formula that I use for both my own business and my...
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How to Plan Your Social Media Marketing Strategy For 2021
Introduction The world we live in has changed, dramatically. The ways people engage with each other and business interact with customers has also revolutionized. Enterprises of today, face fierce...
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E-commerce Marketing: An Overview for 2020
Online shopping is fun. It is just like the digital form of window shopping. But what about all the processes that go behind online shopping? Right from the time you know about the brand, to buying the...
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5 Ways to Secure Your Brand’s Remote Work Environmet
In the wake of COVID-19, many employees have been left with no choice but to work from home (WFH). We’ve banded together in an effort to slow the spread of the virus and keep people safe, and most...
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Inken Kuhlmann-Rhinow EMEA marketing director of HubSpot appears on this...
During the current COVID-19 crisis you have to focus on your customer needs so how do you do this and how has content marketing changed? I talk to Inken Kuhlmann-Rhinow EMEA marketing director of...
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Advertising in a Pandemic, Alan Daly, UM Ireland
Alan Daly shares his thoughts on how the pandemic is affecting the advertising industry, a bellwether for many other industries in an interview with Billy Linehan for Irish Tech News Alan is managing...
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Internships in a pandemic
One of the most popular ways for students to get a job is to do an internship but how do you match up the right student for the right internship and how do you this during a pandemic? Well a new...
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Kamil Kus on how irishdirectory.ie can help businesses during the pandemic
I last spoke to Kamil Kus the founder of CK Design two years ago and he is back talking about an exciting new product that is built for the COVID-19 world we are living in. Kamil has launched...
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The Benefits of Automation as Told by 94% of US Digital Marketers
Marketing is a core part of running a business. Spending time and effort on your marketing campaigns ensures a steady pool of potential customers. Marketing also encourages your existing customers to...
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How to create Sustainable Marketing for the Betterment of Business and the...
In today’s podcast we were able to bring together two very topical areas that are on the top of all business owners minds (hopefully). Michelle Carvill came on to discuss the merits and ways to create...
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How to Become Your Own Influencer with Elma Beganovich of A&E Digital Agency
In this Podcast Melanie Boylan spoke to Elma Beganovich about using Influencer Marketing for your business. Elma and her sister have had tremendous success with their agency and made Influencer...
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“Experience is not a “thing” you do, it’s everything you do”. Quoted by Award...
Understanding what experience to give to your customers is one thing, but there’s valuable relationships we also have with our staff and suppliers as well. In this podcast Melanie Boylan spoke to...
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What’s Next for Livestreaming and Hybrid Events? With Keith Keller
This podcast features Keith Keller and Melanie Boylan. Keith Keller is a Twitter Video Marketing Specialist and is considered by many to be one of the world’s leading authorities on Twitter marketing,...
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First Ever Sounds Distributor Allows Audio Creators to Monetize
An innovative new platform has created an opportunity for social media content creators to earn money from distributing their sounds on popular platforms. #fypsounds specialise in monetizing non-music...
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Why A Customer-led Approach is Hard to Sustain for Companies
Some companies are great for being customer-led, not only do they care but they change whole markets to work better for the customers they serve. This guest post was written by Sean Meehan and Charlie...
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Consumers Are Facing More Risks Than Ever Due to Fake Products
Consumers still find it hard to distinguish between genuine and fake goods, according to the study European Citizens and Intellectual Property (IP) carried out by the European Union Intellectual...
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Marketing Experts Restart £25 Marketing Clinics to Support SMEs and Raise...
Friends Of has announced a new round of marketing clinics, which are launching today. Small business owners can avail from expert marketing advice in exchange for a small donation to a local refugee...
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The Crackdown on Greenwashing is Heating Up
In 1986, environmentalist Jay Westerveld coined the term “greenwashing” when he slammed the hotel industry for exaggerating their reuse towels policies as part of their broader ‘green’ focus....
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Is your Marketing Working? A Chat with Amanda Webb, Spiderworking
In this podcast today Melanie Boylan sits down with Amanda Webb of Spiderworking and they chat about Amanda’s latest talk coming out for the very first time this November. CLICK TO LISTEN TO THE...
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Leveraging LinkedIn with Louise Brogan
Louise Brogan has been working in her niche of LinkedIn for a number of years now and is sought out internationally for helping others update and build their profiles personally and commercially. CLICK...
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Learning the 6 Steps to Better Leads and Sales with Louise McDonnell
In this podcast today Melanie Boylan speaks with Louise McDonnell about all of her latest exploits, her planner launch and her next speaking gig coming up on the 15th of November as mentioned in the...
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VidMob Expands Dublin EMEA Operation
Tánaiste and Minister for Enterprise, Trade and Employment, Leo Varadkar TD, met the U.S CEO and co-founder of VidMob, a world-leading platform for intelligent creative that has relocated its EMEA hub...
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New Product Range Unveiled by Huawei
Huawei making waves with dramatic upgrades across multiple ranges Huawei’s product unveiling in Berlin was a grand success with 3 journalists plus myself in attendance from Ireland. We were there to...
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Dublin Tech Summit Reviewed
Dublin Tech Summit brings Digital Transformation talks to Dublin’s Southside Dublin Tech Summit aka DTS-23, was held in Dublin’s RDS on May 31st and June 1st of the year. I arrived just before 9 am on...
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Businesses urged to update analytics before June deadline
Carlow-based design studio, Stratticus, is urging businesses to update their Google Analytics before the looming June 30th deadline. Google has announced that starting on July 1st 2023, the standard...
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Collaboration Evolves at Analog Devices Catalyst event
ADI Catalyst to deliver a 3.4TWh formation capability for Electric Vehicle batteries by 2030. I arrived in Limerick on June 15th as part of the media contingent on a press tour of a new centre of...
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Connected Packaging insights Clodagh Hurrell, Head of Business EMEA with XDS...
One of the business tools that you might not have heard of is connected packaging and 46.5% more companies are planning to use connected packaging solutions this year compared to last year. So what is...
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Dream big and win by Liz Elting, reviewed
A guide for how to not only dream big, but also win. Both in business and in life . From one of the most celebrated and successful women in America. “Dream Big and Win’’ By Liz Elting, is a newly...
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Oranmore’s IMS Marketing is acquired by US company and announces 20 jobs
IMS Marketing, a leading B2B international marketing services agency, has announced that it has been acquired by North Carolina-based LOCOMOTIVE Agency. The acquisition will see IMS significantly...
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